More than a consultant.
A Fractional Chief Marketing Officer is the part-time executive who leads your marketing team and is responsible for marketing outcomes.
Fractional CMOs work to understand your goals, team, and competitive environment, along with the marketing tactics your team has implemented in the past, to create a comprehensive marketing plan to achieve your goals.
Along the way, a Fractional CMO works directly with your in-house team, coaching, leading, and inspiring them to do their best work. They'll also put in the systems and processes to make your marketing department a reliable asset
to your company.
I'd love to hear about your goals -- and help you reach them with sustainable marketing programs that produce predictable growth.
Services
Half-Day Strategy Session
Following a two-week preparation period and a comprehensive 4-hour session together, I will develop a detailed customer journey and outline the critical next steps for your marketing department.
Fractional Chief Marketing Officer Engagement
Add me to your executive team. I will collaborate with your team daily to implement the strategy I outlined during the strategy session and will work with your team to execute.
Ongoing Advisor
With check-ins bi-weekly, your team will stay on track, and campaigns will continually improve. I will continue to provide strategic input to your executive team and board, and prepared to engage on your next big move.
Adam H., TX
"Lauren is fantastic to work with - she is bright, energetic and most importantly, she provides a consistent view of our company and has unwavering focus on our clients. She is an exceptional writer, strategic thinker and inspires both her clients and colleagues with enthusiasm and warmth."
Ed W., MA
"Lauren took a small renewables energy software company near Boston and made its brand known internationally, creating demand for our company including strategic distribution partnerships. We're a small team with very big ambitions that needed the demand generation support Lauren provided."
Paul S., CT
Lauren is a superb marketer. She possesses a remarkable proficiency in both qualitative and quantitative aspects of marketing, coupled with exceptional operational skills. She has a comprehensive grasp of product marketing strategies, and she understands customers with a rare acumen."
About
Hi, I'm Lauren.
I know how challenging it can be to have ambitious goals for your business while grappling with ineffective marketing strategies that drain your time. I'm passionate about tackling marketing challenges and helping teams leverage their strengths to succeed.
Let's connect for a brief 15-minute call to explore if a Fractional CMO could be the right solution for you!
Let's Work Together
Working with a fractional CMO is quicker and more efficient than making a full-time hire, while still providing the expert strategy and leadership your team needs to succeed.
01
Introductory
Call
Schedule a brief introductory call to determine if a fractional Chief Marketing Officer (CMO) is a suitable fit.
02
Strategy
Session
If the fit is right, we'll explore your needs in depth. I'll share the steps I recommend, tailored to your unique business needs and strategy, in a proposal.
03
Marketing Transformation
After 30 days, you'll have a comprehensive marketing plan and the leadership to execute it over the remainder of the quarter.
Why Hire a Fractional CMO?
Partnering with a Fractional CMO enables companies to achieve predictable revenue, accelerate growth, and build sustainable brand and marketing programs that deliver consistent results over time.
Expert Leadership
Senior-level marketing leadership without the financial burden of a full-time hire.
Scalability
Optimize your marketing team and infrastructure to reach your strategic goals.
Tailored Strategy
Customized solutions aligned with your evolving strategic goals.
Team Management
Engaged coaching to cultivate your in-house marketing talent.
Flexibility
Contract options to fit your team's needs.
Executive Focus
Effective marketing leadership enables CEOs and other executives to concentrate on their core areas of expertise.
Unlike other marketing consultants and agencies, my focus and passion are the GreenTech industry. I love working on positioning, category creation, modernizing go-to-market (GTM) strategies, geographic and new market expansion, and product launches.
GreenTech in Focus
Get the marketing expertise you need to grow your business.
Delegate your marketing outcomes to an expert. Take back your time and see a greater return on your marketing budget.