Your technology is proven.
Your marketing strategy should be too.

Arc Aligned Strategy brings senior marketing leadership to climate tech companies between customer and first full-time CMO.

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10x

Pipeline Growth

230%

Brand Authority

325%

Valuation Growth

WHERE CLIMATE TECH MARKETING BREAKS

The story that closed your last round won't serve your next conversation.

Closing a commercial deal is a different conversation from closing a round, and your pitch deck wasn't built for it. We build the positioning, the go-to-market strategy, and the marketing mix to get you there.

RUN MARKETING YOURSELF

Works until product decisions pull the time back.

HIRE A JUNIOR MARKETER

They can run campaigns, but need mentoring and can't make the strategic calls.

HAND IT TO AN AGENCY

You get creative and channels. You don't get the strategy underneath.

A FRACTIONAL CMO

Sits at the leadership table, makes the positioning calls, and gives your team something real to execute against. Senior strategy without the full-time overhead.

WHAT WE DO

Positioning, strategy, and leadership that turn innovation into adoption.

Market positioning & messaging

Translate complex science into clear narratives that resonate with investors, customers, and partners — building credibility and shortening sales cycles.

Go-to-market & demand generation

Data-driven strategies that move beyond awareness to measurable pipeline — prioritizing the campaigns that accelerate adoption and revenue.

Fractional marketing leadership

Senior expertise without the cost of a full-time CMO. We embed with your leadership team and align every initiative to revenue and investor expectations.

THREE WAYS TO START

Get to know each other while making real progress.

No long-term commitment required. Start free; go deeper when it's the right fit.

FREE ⋅ MONTHLY

Power Hour

Open monthly office hours. Bring one marketing question and get a senior, climate-tech-specific answer — no pitch.

Reserve a seat →

ONE DAY

Half-Day Consult

An honest read before committing to more. Four focused hours and a prioritized 30–90 day action plan.
Book a consult →

SIX WEEKS

Strategy Sprint

Foundation and live campaigns, plus a 3-6 month playbook. Positioning, target accounts and launch-ready motions.

Start a sprint →

"Lauren took a small renewables software company near Boston and made its brand known internationally, creating demand — including strategic distribution partnerships."

ED WAGNER, EXEC VP

Lauren Howard

Founder & Principal CMO

A growth-focused B2B strategist who helps climate tech turn innovation into adoption. Now based at Greentown Labs in Somerville.

Schedule an Intro Call

Working with a fractional CMO is quicker than a full-time hire, with the expert strategy your team needs to succeed.

Let's Talk

Your technology is proven. Your marketing strategy should be too.